What's the bet that once door step milk bottles have gone, the 'posher' supermarkets will add glass bottle milk to their de luxe range of foods at twice the price?
Have they actually done any research into WHY consumers buy/don't buy from their milkman? Where I lived before, I could have had my milk delivered, but I had to order a minimum of 5 pints a week - as I only get through 2-3 a week, this wasn't practical for me, though I would have loved to have ordered otherwise.