It can take quite a while before you start noticing improvement, 11 weeks is still early but it depends on your dosage too. If you are only using 2 per week and still uncomfortable this might not be enough so see about upping the dosage. 2 per week did nothing for me, im now on 5 per week plus Ovestin everynight on the outer bits. Using moisturisers will also help, YES products are popular.