My OB-GYN said to apply to the mons pubis and that’s what I do. She prescribed Androgel 1% (I’m in Canada) a pump every two or three days. That ended up feeling like too much gel and I wasn’t happy using it that way; I gave up on it after about 6 months. I took a break and now I use a pea sized blob every evening, applied to my already hairy area. I think I’m having more success with it this way.