Yes, I agree. Even though my GP, when giving me the prescription, said some women stick them on the arm, all the paperwork says below waist. I found my hip the most successful place to stick. I did find the sticking got easier. Warm the patch in your hand first then make sure you hold it in place for a good 30 seconds.
I didn't get bleeding (i'd had no periods for 2 years anyway) but I stopped after 6 weeks as it was suiting me. I don't think the bleeding should be getting any heavier.